In the ever-evolving landscape of business risks, one category stands out for its intangibility – cyber risk. Unlike tangible risks with discernible characteristics, such as market fluctuations or supply chain disruptions, cyber risk possesses an elusive quality, often remaining hidden until it strikes. It is an abstract threat, but make no mistake, it is as real and potentially devastating as any other risk businesses face. In the context of the Nordic-Baltic Security Summit, the KüberCAST podcast features Indrek Saul, a growth strategist, and business advisor, to shed light on this critical topic as our guest.
The Enigma of Cyber Risk
Cyber risk is a paradoxical menace, lurking in the digital shadows. It lacks the tangible qualities that make other risks easily identifiable. You can’t touch it, taste it, smell it, or even see it coming until it’s too late. It thrives in the vast and intricate web of digital systems, where it can remain hidden until a breach occurs. But despite its elusive nature, it’s a risk that no business can afford to ignore.
Business strategy is often a delicate balance of juggling priorities and allocating resources effectively. In a world inundated with risks, both known and unknown, constantly dwelling on worst-case scenarios would drive anyone to madness. Instead, organizations must approach risk management with a structured strategy.
Prioritizing Cyber Risks
When it comes to cyber risks, the same principles of risk management that apply to any other type of risk hold true. It begins by assessing the probability and potential impact of these risks. Using a risk matrix, businesses can determine where these risks fall in terms of priority. Are they high probability, high impact events that demand immediate attention, or lower-risk concerns that can be managed over time? From the perspective of growth and business value, addressing cyber risks is not just about averting disaster but also about seizing opportunities. By mitigating these risks effectively, organizations can position themselves to thrive in an increasingly digital world. It’s not merely a matter of preventing revenue loss or safeguarding against future costs like ransomware; it’s about ensuring the long-term viability and sustainability of the business.
In the words of economist John Maynard Keynes, “It is better to be roughly right than precisely wrong.” This adage holds true in the realm of cyber risk management. While the abstract nature of cyber threats may make them challenging to pin down with absolute precision, businesses must strive to be roughly right in their approach. By assessing risks, setting priorities, and aligning efforts with their strategic objectives, they can navigate the invisible peril of cyber risks more effectively.
In an increasingly digital world, where cyber threats loom large, businesses must adapt and evolve their risk management strategies. By embracing the Homo Digitals era and understanding the strategic value of cybersecurity, organizations can position themselves not only to survive but also to thrive in the face of this intangible yet very real risk.
To gain further insights into managing cyber risks, we turn to Indrek Saul, a seasoned growth strategist and business advisor. Indrek emphasizes the importance of understanding the overarching goals of cyber risk mitigation. It’s not just about preventing incidents; it’s about aligning security efforts with broader business objectives.
Listen to the episode in English here!
